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Thema: Some historical stuff about Pampers

  1. #1
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    Some historical stuff about Pampers

    I found this article about the branding of procter&gamble diapers in the last 30 years, how they introduced Pampers and Luvs, and what kind of problems arose from creating those two brands.

    I found it quite interesting to read.
    http://www.fastcompany.com/3005640/w...ed-diaper-wars

  2. #2
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    Since you are talking about the branding of P&G, this might be quite interesting 30 years of videos advertising pampers

  3. #3
    chisaii tora Avatar von Jona Windeltiger

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    A better product fulfilled an unmet consumer need, delivered a better user experience
    An iDiaper. So to say


    Thanks a lot for sharing
    Quite interesting...

    I think there are fotos of me as a small kid with as well Luvs and Pampers packing.


    PS: Windelpackung: Ist packing da richtig? Habe ich mich immer schon gefragt...
    "The old place hasn't changed... apart from the artwork. - A change of system entails new art."
    "[laughing] Hopefully more than that."

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    Original von Jona Windeltiger

    PS: Windelpackung: Ist packing da richtig? Habe ich mich immer schon gefragt...
    I am not sure, but I have never heard of the expression. I would rather use the word "wrapping".
    "Photos of me nicely wrapped into both, Luvs and Pampers."
    If this is proper english, i am not sure,

  5. #5
    chisaii tora Avatar von Jona Windeltiger

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    *hihi* What I meant is "Windelpaket" or "Windelpackung". So what you can buy at a store and not what you can put your kid into at a changing table

    *my mistake*
    "The old place hasn't changed... apart from the artwork. - A change of system entails new art."
    "[laughing] Hopefully more than that."

  6. #6
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    your parents took photos with you and a pack of nappies?
    ..... whatever,....

    In this case, I guess pack is the right word, or Box,
    or if you want specifically refer to it as a branded box, you might also say packaging,

  7. #7
    chisaii tora Avatar von Jona Windeltiger

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    Common... They are somewhere in the picture^^
    May be already used for something else. It still was the time of cardboard diaper boxes^^

    But thanx!
    "The old place hasn't changed... apart from the artwork. - A change of system entails new art."
    "[laughing] Hopefully more than that."

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